Content Optimization is most important, without which, it would be same as finding a drop in an ocean.
Content marketing is your ultimate tool for attracting viewers and increasing sales, but without Content Optimization, it is a futile exercise, therefore read below to know the importance of Optimized Content in Search Engine Optimization
In the starting, back in early 2000’s, Google’s popularity rose as a search engine & to present the most relevant queries as well as provide better user experience, Google started using smart Algorithms. If you are new to Content Optimization and SEO, read History of Google UPDATE, to know about the algorithms and changes over the years.
Now, for those who are new to Search Engine Optimization, Google is like a big library where there are some filing methods (algorithms) to help you find whatever you are looking for. Whatever you search in Google, based on various parameters results are displayed. And the work of SEO experts, Content Writers is to write Optimized Content for SEO to get their website displayed on the first page.
Simply put, if you want to be ranked in the top 3 results displayed in Google Search then you have to be the best at SEO techniques & use SEO optimized content.
Major Types of SEO Content to be used for Content Optimization
SEO Content is vast and includes majorly following types of written materials –
- Web Pages
- Social Media Posts / Tweets
- Third Party Website/Blog Posts
- Visual Content – Infographics, Memes, Presentation, Images
- Lists / Guides
- Directories / Glossaries
These are major sources used by SEO experts to improve Google SERP’s ranking through Content Optimization.
What is SEO Content Optimization?
SEO or Search Engine Optimization is based on two broad categories –
- Optimized Website
- Optimized Content
While the former is easy, Content Optimization is an ongoing process and not so easy to be achieved within few steps.
Content is all the information that you are giving to your customers about your product, website or anything that can be useful to your online visitors. Now there are a large number of topics and you have to choose only those which are relevant to your product, service or the need you are fulfilling. This all depends on Keywords.
Keywords are simply the words we use while searching for anything on Google. For example if you are searching for a Digital Marketing Company then the keywords are –
- Internet Marketing Company
- Best Digital Marketing Company in Noida
- SEO Company in Noida
- Digital Marketing Agency
- Online Marketing Company in Delhi
- Top Online Marketing Company
These are some of the keywords to focus on if you are searching for a SEO company to hire or if you are an SEO company providing services.
By the way, if you are really searching for an Internet Marketing Company, read this blog before you move further. “How to choose best SEO Company in India”
Tips for Content Optimization because the Goal is to be Found Easily on Google
As discussed earlier the most important tool on which SEO is based is Keywords. Bombarding keywords in web page ore blog is not the right way to go ahead. Therefore keep these things in mind while writing an SEO Optimized Content:
- Title of Blog Post/Article
- Start the first paragraph with Keyword
- Use of Latent Semantic Keywords
- Use headings & sub-headings within the Content
- Meta Description with Keyword
- Optimize Page’s URL – Use Keyword
- Images Used
Keeping the above things in mind, write a useful content, however don’t bombard it with keywords. Ideally Keyword destiny should be between 1 to 3 percent and more than this there is chance that you would be penalized by Google.
If you want to know more about Importance of Keywords & SEO tactics, read Traditional SEO is dead – There is an all-new species now
Content Optimization – Few more things to remember
If you are new & competition for a particular keyword is really tough, then Content Optimization becomes all the more necessary & done with keeping even minute details in mind while writing the content. Some of those details are –
- Content should contain more than 400 words.
- Use Outbound Links
- Keep the URL short & concise
- Use story telling or personal writing tone while creating content
- Useful & unique content attract visitors easily
- Go creative with headings/titles to attract visitors
All the above tips & knowledge would help you in Content Optimization for your website & would help increase online traffic too. If you don’t know anything about SEO or Digital Marketing then the above post would help you create optimized content so that you blog gets some visibility at least.
However if you want to dive straightaway in the SEO ocean and want to do it all yourself then read – How to get on first page of Google without paying for Adwords