About Digital Marketing
In 2012, Dr. Philip Kotler (American Marketing Author, Professor at Kellogg School of Management and renowned Consultant) defined marketing as “The ART & SCIENCE of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential”.
Digital Marketing and Branding had become the most dominant marketing box of various marketing channel, very similar to penetration of T.V based Advertisement in earlier decades. But there is a difference in all mediums of marketing channel and Internet Marketing, mainly in Outreach to Consumers, Reduced Time demand for faster & measurable results and most importantly the Integration of all forms of Content in single platform, whether be video, graphics, audio, text etc.
If you are still ignoring “Traditional Marketing V/S Digital Marketing” then update yourself with this article.
Though Unique Selling Proposition (USP) may not be new for reader but Customer Value Proposition (CVP) is something to take into consideration in your Business Strategy or Online Presence for others. Brand is the seed of this “VALUE” fruit in CVP. Gen-X is not the civilization of monologue rather it believes and gets influenced by an Engaging, Influential and Differentiable Conversation. Just try to understand by the fact that why Nike reduced spending on TV and Print Advertising by almost 50% from 2012 to 2015 and increased its overall Digital Marketing budget to $3.2 billion in 2015.
The most basic and desired difference which Digital Branding provides is that; its ability to get measured, quantified and forecasted both in acceptance and rejection of the product/service/value of the Brand and more importantly the ability to revive the brand value which can be understood by below para. This was the concept which Dr. Kotler was trying to make but is only best possible with accuracy & precision in Digital one. Human Perception and Emotional Grasping has been evolved. Thanks to penetration of Digital Technology in the form of Better Sound and Visuals of Smartphones, Knowledge sharing through Info graphics, Animation, Addictive Interface between Software and Human commonly known as UI, 3-D Motion Picture and Gaming experience. In short, virtual communication has preceded the physical communication of last century which was, was in the form of print publications and Hoardings. Such a huge and quick change makes it compulsory to change our conversation with end-consumers to maintain Loyalty and Brand Perception in consumer’s uncertain behavior. STORY TELLING is the key to market “Value” i.e. Content Marketing is the new way to establish your brand via Internet in the packages of Entertainment, Enlightenment and Utility.
The best part is; that unique and differentiable ROADMAP of any Idea, Product, Service or Cause can be created to reach target audience or market. Gone are the days of making your brand interesting. Days are of Utility & Usefulness of the value delivered to consumers, in the digital packets of entertainment and enlightenment because of constantly evolving business and revenue models. Creativity and Innovation is the key whether it is business, technology or COMMUNICATION.
But how it’s done?
It’s simple!!! Very creative and innovative “Content Strategy” needs to be crafted for such a purpose. Marketing strategy starts with realizing the business wants, its achievement needs, or what different solution it is providing, competitors operational context and few others. In simple terms to say “Strategy is basket of ideas that gives focused direction to product line or brand, so that it achieves predetermined objectives”. At the end we want to change consumer behavior towards positive emotions by value creation i.e. how the brand is offering different and needful solution for them, how the offered product or service will improve their standard of life making it more easy and comfortable.
If you recognize above lines then, let me tell you something about the few 30 virtual boxes of Digital360. Core areas are Digital Marketing, Digital Research Work, Application Development, Web-Design Services, Platform Ads and Paid Services. Some may be aware of SEO and SMO; our main service under the banner of Digital Marketing is Content Marketing embedded with other services like ORM (Online Reputation Management), CRO (Conversion Rate Optimization), Audit and Analyses of Brand with respect to Online Brand Presence and more. Under the umbrella of Digital Research Work we perform mathematical and statistical analytics to evaluate Brand Value and its reach in digital world.
Team of Android and IOS Developer are seated to code your desired application with easy and attractive UI (User Interface). Web Design services are offered in various domains like E-Commerce, Retina Ready and to suit your requirement, customization of websites are tailored. Paid services are comprised of Pay per Click (PPC), Search Retargeting & Site Remarketing, Display Advertising, Mobile Marketing, Paid Social Advertising and Google Shopping Advertising.
We also provide Online Marketing on various social media platforms like Twitter, Facebook, Google Ads and any other as you wish. Some facts:
- 3 Billion People out of 7 billion in world are using internet.
- 80% of them own smartphone!!!
- According to Indian Government Survey, Internet Penetration is faster in Tier 2 & Tier 3 cities and towns rather than Tier 1 cities and Metros.
Just observe the pace and establishment of Internet in each and every corner of the world and you will recognize the platform of Online Digital Marketing for your Business/Service/Idea/Cause. Still can’t get the point then make a call and visit our team to architect your Brand.