To increase the income of your business, it is now inevitable to have a website and optimize it through Search Engine Optimization (SEO). The reason is simple: most of the consumers are now searching online before calling a service company or making a purchase.
As a top SEO Company in Delhi, we can say that in order for your website to attract the right target, you need to work on both off-site SEO and on-site SEO. In this blog, it will be specifically about the SEO on-site, that is to say the optimization on the website.
An important part of this optimization work is the keywords found in your page titles, image descriptions, content, and so on. The more strategic keywords that are relevant to your industry, the more search engines you will see, the better the chances of your website being featured in the search results.
How to identify and choose the best keywords for your business website?
- Put yourself in your client’s place
A keyword is relevant to you only if it is really used by users to find you or find one of your competitors on the web. That’s why, when choosing which keywords will end up in the title of one of your pages, you need to get out of your expert head of your business sector to put yourself in the shoes of your target customer.
- See if there is a specific request
How to know exactly if a keyword is more searched than another, with identical meaning, by the internet users? As the top SEO Company in Delhi, we can say that the main goal SEO and keywords is to capture the demand from Internet users in your business sector. So you need to know the volume of searches generated from the keywords that you would be likely to use. To find out, it’s possible to use tools like the keyword Google (Google AdWords), which is free.
Thanks to this tool, you will know in particular how many searches are made monthly with this or that keyword, in the language and the geographical zone of your choice. You can then choose which keywords to use on your website based on specific data.
- Always be relevant
If it is important to put yourself in the skin of the consumer, never do it at the expense of the relevance of the chosen keyword. People who land on your site need to find exactly what they are looking for, otherwise your strategy will fail.
Make sure your keywords are relevant and that they really match what you offer AND what people want in what you offer. And if two keywords have the same meaning, choose the one that generates the most research.
- Evaluate the competition on the keywords
If a lot of websites get a particular keyword, it will be harder to get rank on the first page of search engine results. It is not impossible mission, but you will have to invest a lot of effort so that your web site ends well to be positioned. And, unfortunately, a good optimization “on-site” is not enough on its own, to classify a website! (If all the websites are optimizing their pages, how would Google classify one site in front of the other for the same keyword? This is where the off-site optimization comes into play is the subject of another article)
To know the level of competition around a keyword, for organic searches, Moz’s tool to assess the level of difficulty is very relevant. The higher the percentage of the keyword difficulty, the more difficult it is to rank among the top search results on this keyword.
It will therefore be a question of finding the best compromise between volume of research and level of competition (or difficulty) of a keyword. Will you choose to make compromises by choosing slightly less competitive – and a little cheaper – keywords, but with which you could distinguish yourself more easily or, on the contrary, choose to use only the most competitive ones?
This is a choice that must be made taking into account several other parameters, such as the domain authority of your site, that of your competitors, your current positioning, your budget, etc. You can simply hire team of expert SEO professionals from the top SEO Company in Delhi, just call Digital360 at +91 92788 49499 or put your SEO query at www.digital360.co NOW!